Potential users of dating sites

By letsmeetca

he information age, everything you need to know can be found at your finger tip. What about potential partners? Well now that can be Googled up as well. Since the turn of the century and the full boom of the internet, online dating has been a huge market around the world. Those looking to find dates, new friends or potential life partners can now browse through thousands of listings with photos, stats and everything else that one needs to know to evaluate a person.

Makes you kind of wonder now doesn’t it? Why are all these people online displaying themselves hoping to land a suitable match? And who are these people?

Lets take a minute to consider the demography of the people in the online ads and I’ll break these up in three categories for analysis:

1) Gender:

Go through most online dating sites and you’ll quickly realize that there are a lot more women than men. Men have no problems posting their pictures, age, and yearly income online; where as women seem more careful about what they post and where they post it.

2) Age:

Even though the stereotype is that technology and the internet are for the younger generation, a healthy portion of online profiles are posted by baby boomers. Lets face it, as we age we have much less opportunities to socialize in real life, the internet provides a convenient venue.

3) Purpose

People post pictures and profiles online for various purposes. This is different for different age groups and different genders. Of course there is little hard evidence to back this up, but from observation and personal accounts it seems to be thus:

- Women tend to go online to meet new friends

- Men tend to go online to get dates

- Older people try to meet long term partners

- Younger people don’t mind flirting to have fun

So next time you go online to browse through these thousands of profiles, ask yourself what it is that you’re looking for, and where to target to best obtain results.

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